Kent RO forays into in-car air purifier segment with Kent Magic. According to the company, the purifier can remove allergens, viruses, dust, odors, chemicals and other pollutants from the car. The purifier features HEPA (High Efficiency Particulate Arrestor) dust collecting technology, with an in-built ionizer to keep the air fresh. It also features carbon filters which neutralise unpleasant odours. Kent claims that the filter will eliminate 99 per cent of fine particles (PM 2.5) and toxic gases from the car cabin. It works on a 12V car charger socket.