Most manufacturers register respectable sales and growth in the month of February 2017
The end of a calendar year is usually a difficult time for car manufacturers with sales number somewhat taking a hit. This year, with the announcement of demonetisation, the situation was even more intense. That, however, is behind us and car makers now seem to be eager to make up for what they would have lost during the time. The month of January reflected an impressive growth over the same month last year, and February was no different.
Last month, Maruti Suzuki sold 1,20,599 units as opposed to 1,08,115 units in the same month in 2016. The increase in the sales has meant a growth of approximately 11 percent for Maruti Suzuki. Leading the sales charts for Maruti Suzuki were the regular top scorers like the Alto, Swift DZire, Swift, Baleno and the Vitara Brezza. In fact, in a recent statement, Maruti Suzuki announced that they have registered sales of over 1 lakh units of the Vitara Brezza in less than one year. A commendable feat that!
Hyundai registered domestic sales of 42,327 units while exports amounted to 10,407 units. These numbers resulted in a domestic growth of 4 per cent and increase in export by 15.5 percent for Hyundai. A lot of this growth can be credited to the Creta which has recently recorded sales of more than 1.5 lakh units since its launch in July 2015.
As opposed to February 2016, Tata Motors sold 1,544 units more than last month – a growth of 14.39 per cent. The company recorded sale of 12,272 units last month as opposed to 10,728 units in the same month in 2016. A lot of this growth can be credited to the Tiago which has been consistently bringing the numbers for Tata. The Sanand-based car maker also says that the Hexa has also been receiving a good response since its launch in January this year. While this could possibly be an initial rush for the new SUV, the real test will be how well it can sustain impressive numbers for Tata.
Mahindra and Mahindra managed to sell 20,605 units in the month of February 2017 as opposed to 23,718 units in the same month last year. Of the major players in the country, Mahindra is the only car maker whose sales have gone down in February 2017 as opposed to the corresponding month last year. That being said, the Nashik-based car maker’s sales grew from 19,152 units in January 2017 albeit marginally.
Renault has recorded the maximum percentage growth in the month of February 2017. The Chennai-based car manufacturer sold 11,198 units which resulted in an impressive growth of over 26 percent over last year. The company had sold 8,834 units in February 2016. In fact, from the 8,891 units that they sold in January, the numbers in February look a lot more promising. Just Tata Motors and the Tiago, a lot of Renault success is courtesy the warm welcome that the Kwid has received since its launch. Meanwhile, the French car maker has also been expanding its sales and service network. Towards the end of 2016, they achieved their target of 270 dealership outlets pan India.
February was a good month for Ford as their sales grew up to 8,338 units from 5,483 units in February 2016. Although the numbers are not something to write home about, Nissan sold 957 units more in the month of February this year. Overall domestic sales for Nissan stood at 4,807 units. Toyota registered a growth of 11.94 percent with their domestic sales of 11,543 this February. The Japanese car maker had recorded sales of 10,312 units in February last year. From 13,020 units in February 2016, Honda has recorded a growth of over 9 percent in February 2017 with sales of 14,249 units.